BENETTON Headquarters , Tehran Iran, competition 2009

“Carpet-weaving is undoubtedly one of the most distinguished manifestations of Persian culture and art, and dates back to ancient Persia.

In 2008, Iran’s export of hand-woven carpets was $420 million.

There is an estimated population of 1.2 million weavers in Iran producing carpets for domestic markets and international export. In recent times Iranian carpets have come under fierce competition from other countries producing fakes of the original Iranian designs as well as genuine cheaper substitutes. “

Beginning in the 1450s, numerous Italian artists depicted identifiable eastern Mediterranean carpets with painstaking accuracy, and this practice spread to other European painters during the sixteenth century.

This project is a giant 300m long display wall of important moments and historical achievements as for Benetton group and its potential future occupants. Almost like a fortress, an arrival flag for a champion.

The continuous woven structure stays for times which haven’t been always easy straight and simple.

A seemingly infinite organic shelter with no barrier walls, no deaf corners, naturally open and protective to all of his visitors.

Although the building seems to be a simply wall extrusion, none of its eight floors are similar.

We propose variability in scale and space of working areas, within necessity of potential program changes.

A double height, for more user comfort, is guaranteed in most of the office areas.

Four apartments are connected to an open space pool area on the rooftop level

A sun protective structural façade/exoskeleton/ on the exterior side, on its interior side a shelf and display facilities.

Integrated patios, are securing natural aeration, and additional lighting for the working areas.


SHOPPING 2 400m²

OFFICE 3 191 m²



TOTAL GFA 12 341 m²


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